MASSAGE ENVY

ME 1st

Life has a way of pulling us in every possible direction. When we live for others, we lose ourselves to stress and stop recognizing who we are. Massage Envy wants you to know there’s no shame in self-care. So take pause, shut out the world, and for once Put ME 1st.

Denver One Club 2023 - Merit

To convey the authenticity of emotional stress all the photography in this campaign was messed up by hand. Headlines and Logo lockups were also handwritten.

Visualizing Stress

To visualize all the rigid, rough, tense feelings from not taking care of ourselves, we’ll create out-of-home to literally get in touch with our stress.

These images were generated with Midjourney AI.

Get ME off Social!

Social Media has proven detrimental to our mental health. Instead of using your downtime to compare yourself to others, Massage Envy is leading the charge by going dark on all social platforms in the name of self care.

Take ME Back

Users will create a final goodbye post and be asked to move over to the revamped Massage Envy app.

Spend Time With ME

All future content will be found on the revamped Massage Envy app. Users can schedule appointments, create a self-care calendar, and participate in rating daily objects to gamify self-care and break the dopamine cycle with your phone.

ME Points

Upon completing these objectives, we’ll create a point system that can be redeemed for in-store discounts, merch, and home care kits.

hoME care kit

For those days when you need a lil’ extra self love

Self Care Sundays

Whatever happened to Sunday being a day of rest?

Let’s come together by ignoring others and spending time with ourselves in preparation for the week ahead. ME points are worth double along with special in store promotions.

Copywriter: Noah Wehr