DODGE CHARGER EV

AMERICAN MUSCLE RECHARGED

If we’re being honest, EV’s are wimpy little excuses of a machine but there’s no stopping them as internal combustion slowly becomes extinct.  That’s why here at Dodge, we said fuck that!  At Dodge, American muscle rolls on with our All Electric, All American, All Muscle Charger.  The first ever electric muscle car.  

When you dial that number:

Radio Spot

NASA COLLAB

We can’t get you to space but we can get you to the launch pad

The new Dodge Charger is an amazing innovative push for the next generation of american muscle cars.  That’s why dodge is going to partner up with astronauts to promote the new car.  Because who else is as daring, future oriented, and down right badass as an astronaut?

Astro Merch

To go along with our astronaut partnerships, we are going to be releasing merchandise branded of course by dodge and NASA.  Hats, shirts, pins, you name it.  

Who’s got what it takes?

Now we need to find someone to be the first to drive our new machine.  To start this selection process we will need to find out who will be invited to our once in a lifetime dodge bootcamp, we will need to see you in action.  We are going to set up state of the art driving simulators that drive like our new Charger to see if you have what we are looking for. 

The Final Test

After the candidates are chosen we will be bring them all to our Dodge boot camp at the Johnson space center in Houston.  The events that follow will be filmed for a reality show streaming exclusively on amazon prime called American Muscle Recharged. 

American Muscle Recharged Finale  

In the series finale of our contest, our winner will be announced Live at Cape Canaveral.  When the name is called the first ever Dodge Charger will pull up and be delivered to our winner.  He will then be given the keys to be the first civilian to get behind of the wheel of our new car.  But no sweat, the final 7 still get something.  Each 7 finalists will win a one of one Dodge Charger with a number out of 7 to prove it’s theirs forever.  

Gran Turismo 7 DLC

Not everyone will be able to get their hands on this new machine right away.  So, that’s why we are partnering with the all new Gran Turismo 7 to provide players with a Dodge DLC.  Drive your dream car in the best racing game series of all time and get a taste of what your dream feels like. 

Dragsters

After seeing what we have to offer in 2024, you still think you and your car have what it takes to beat us?  Fine, but you will have to put you car where you mouth is.  Come drag race us when we stop by in your area and give it your all, because the winner will receive full ownership  of the Dodge company.

Copywriter: Matt Scherber