Altoids Midnight
FOR HEAVY BREATHING
More than being late or having bad manners, smelly breath is the number ONE reported turn-off that stops your hookups at “hello.” To combat this, Altoids is introducing a new product: Altoids Midnight, which is focused on keeping your breath fresh, and your bedroom fresher.
Denver One Club Awards 2023- Bronze
ALTOIDS MIDNIGHT
These aren’t the mints sitting at the bottom of your mama’s purse. Altoids Midnight is an entirely new Altoids product focused on keepin’ your breath fresh from flirt to fun.
Unlike traditional Altoids, Altoids Midnights are gel based and coat your mouth with cool freshness, and not a chalky film.
Along with a redesigned tin (don’t fix what ain’t broke), Altoids Midnights also come dual packaged in a set of perforated pouches — reminiscent of condom wrappers — to ensure that freshness flows both ways.
Playboy comes back into print with a special edition partnered with Altoids Midnight. All about couples keeping their relationship and sex fresh, starting with the breath.
Editions come with samples of Altoids Midnight.
EXCERPT:
Playboy Interview: American Couples
A conversation with the bedroom’s most experimental generation
Coming of age during the era of the internet, young adults today were exposed to more than just a couple sticky pages hidden away behind their dressers. Free, online porn contained everything one could possibly think of, and more of what they could not. And while there has been criticism and backlash to the ease of access to pornography, what’s seen cannot be unseen, and the new generation of adults are kinkier for it.
To find out just how fresh this generation is keeping the bedroom, as well as the effects porn has had on their play, Playboy interviewed ten couples from across the spectrums of sexuality and gender. Interviewer Andrew Barnes found these couples – “Beautifully diverse and beautifully horny,” – full of insight and intrigue, and viewed them as the true movers and shakers of both the mattress and the world.
A Total Tease
Everyone knows that teasing is half the fun. So, before the official announcement of Altoids Midnight, Altoids proper will freshen up their social feeds by dropping cryptic teasers to their new product.
Breathe Deeper Bar
In a speakeasy takeover, Altoids will create Breathe Deeper Bar. This new lounge will feature unique Altoids-infused cocktails, sultry vibes, and of course, Altoid Midnights. And the perforated packaging of the new product ensures you can give ‘em more than just your number.
Unique Altoid-infused cocktails will keep your breath fresh and your mind open for whatever fun you can find. And when you spot a stud or studette from across the bar, you can rest easy knowing your breath won’t stop the sparks from flying.
cocktails generated with Midjourney AI
This product does nothing without a recipient to experience your now fresh-for-sex breath. To change that, a singles mixer will be created to introduce people to other DTF (Down to Fresh) individuals.
This event also showcases the product’s unique dual-packaging, allowing attendees to tear off one half of their packet, write down their contact info, and hand it off to someone they wanna get fresh with.
Family Planning Peep Show
Popping up in the Family Planning section in stores across the country, Altoids Midnights will make their IRL debut in an aisle takeover in the form of a peep show. Consumers will have to give themselves over to their curiosity and pull back the curtain to find the newest addition to their (one) night stand.
Pleasure Package
And when the Refractory Period’s got you pooped, Altoids Midnight will come to you. The Pleasure Package subscription box freshens up your bedroom each month and contains a modular set of items such as sex toys, edible lingerie, and of course, Altoids Midnights.
Kamasutra Cards
Your breath shouldn’t be the only thing that’s fresh. Each tin of Altoids Midnights will come with a unique Kamasutra Card so you and yours can freshen up the bedroom. The more tins you buy, the more positions you can put to the test.
Copywriter: Andrew Barnes