North Carolina Education Lottery

Holiday Scavenger Hunt

Lucky the Dog takes a whimsical journey to deliver joy and scratch-offs for the holidays.

Follow along and see if you can find the hidden letter in each image to spell out the secret code. Figure it out for a chance to win holiday scratch-offs and reward points.

This social campaign ran through November, leading up to the holidays. We used a combination of stock art and AI to generate the images. The backgrounds and scenes are a collage of stock assets, while Lucky the Dog is AI-generated and heavily modified.

This campaign generated 7% of online conversations in the quarter (2,100 total conversations).