Charles Shaw Wine Rebrand

Charles Shaw Wine, aka 2 Buck Chuck (its 4.49 now, but that doesn’t roll off the tongue), is found exclusively at Trader Joe’s. Wine has always paired well with creativity. I set out to rebrand Charles Shaw as the wine for artists. Its not just becuase its inexpensive so a struggling painter can afford it, I wanted it to be a platform for artists to show their work.

So Charles Shaw Wine is now:

Chuck’s Wine